Chloé Love Story is a new fragrance initially launched in Paris this September and this event was aimed at introducing the perfume to the British press. Love Story is inspired by Parisian romance and the love padlocks on the bridge of the Pont des Arts.
The perfume has a floral composition and the scent is clean and fresh and it was important that the styling of the venue reflected this.
Somerset House is a lovely London venue with a riverside location with white walls which provided the perfect neutral backdrop for a minimal and fresh look which wouldn't distract from the product.
For the branding we created giant letters made from wire mesh spelling out Chloé Love Story. These were placed on a stage to create a focal point in the room. The wire mesh was in a soft gold colour and the transparency of the design kept the look light and fresh, in keeping with the perfume itself.
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