Last month the Coty Prestige fragrance company hosted a press launch party at Somerset House to present the new Chloé Love Story fragrance to the press, VIP’s and influencers.

Chloé Love Story is a new fragrance initially launched in Paris this September and this event was aimed at introducing the perfume to the British press. Love Story is inspired by Parisian romance and the love padlocks on the bridge of the Pont des Arts.

The perfume has a floral composition and the scent is clean and fresh and it was important that the styling of the venue reflected this.

The perfume bottle design is modern and refined and features pleated glass and a ribbon is tied to the handle. It was this simplicity and elegance that we were asked to help convey.

Somerset House is a lovely London venue with a riverside location with white walls which provided the perfect neutral backdrop for a minimal and fresh look which wouldn't distract from the product.

For the branding we created giant letters made from wire mesh spelling out Chloé Love Story. These were placed on a stage to create a focal point in the room. The wire mesh was in a soft gold colour and the transparency of the design kept the look light and fresh, in keeping with the perfume itself.

Commercials play a crucial role in perfume sales as they not only drive awareness but also help to convey emotion and passion. We installed plasma screen surrounds at Somerset House so that Coty could screen the Love Story video, featuring French actress Clémence Poésy, to the press.

We also built a bar with perspex shelves to display the perfume and enable guests to sample the product as well as providing lounge furniture to create a relaxed informal atmosphere.