Last week in the run up to Christmas Littlewoods worked with Cake PR to create a live event to take their Wishes campaign to the streets creating a real Christmas feel by giving away presents to lucky shoppers along London’s Southbank. All the lucky passer-by had to do was rub a giant genie lamp, created by our Invisible Blue team, for their wishes to come true.
Myleen tweeted earlier in the day: 'Doing something very special tonight. Giving away Xmas presents and granting wishes as a genie. Watch this space.'
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