The Littlewoods Christmas campaign was recently launched with a TV advert that is an Aladdin-inspired pantomime extravaganza in which brand ambassador Myleene Klass appears from a lamp granting wishes and transforming old items into the latest brands from Littlewoods.

Last week in the run up to Christmas Littlewoods worked with Cake PR to create a live event to take their Wishes campaign to the streets creating a real Christmas feel by giving away presents to lucky shoppers along London’s Southbank. All the lucky passer-by had to do was rub a giant genie lamp, created by our Invisible Blue team, for their wishes to come true.

We were delighted when Cake asked us to be part of this event by providing surround screens and a giant size lamp from which Myleene Klass was conjured up as the Christmas genie and then went out to give out gifts to members of the public.

Myleen tweeted earlier in the day: 'Doing something very special tonight. Giving away Xmas presents and granting wishes as a genie. Watch this space.'

You can see Myleen and our lamp in action in this video clip from the evening: