Working on these kind of publicity stunts is always fun so we couldn't wait to get stuck in when Teatime Productions asked us to lend a hand with the creation of a giant Ed Sheeran.
The mural was created using 13,000 ticket stubs which were applied to 1m x 1m square boards by our talented team over the weekend, prior to the installation. Each had a carefully planned plot to follow devised by our in house graphic designer, who broke down the image of Ed into a pixelated grid.
Boards were laid onto the grass in Russel Square and cleated together so as to lay flat and seamlessly on the slightly uneven ground, with the final piece measuring 8m x 10m.
The event was a great success and generated over 60 pieces of national, consumer and regional coverage.
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