• Icons: A chip board fronted shop with a bespoke stencil painting - made using a disposable vinyl and painting each letter a different colour. Inside the walls were painted silver and a large custom made steel oval hanging rail was suspended from above with chains displaying clothing concepts.
• Mini Boden: The shop fascia was clad in real foliage with hanging paper mâché floating gloves suspending children's clothing below. Inside were white washed walls, custom made branch rails and a bespoke children's den which was made from slatted timbers.
• Johnnie B: A point of sale for mid teen audiences, this slot-together design displayed a range of clothing as well as old school records and festoon lighting.
Guests could also receive their promotional goodies for the day at the Boden newstand to which was made from a white washed ply structure with newspaper shelving and flowers displayed either side.
You can see some of the build of the set along with what the fashion press thought of the launch on this film here:
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