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Press Launch for Carte Noire
Apr 2012
Wake up and smell - see, feel, hear and taste - the coffee.
The aptly named Teatime Productions, approached us to dress and furnish the press and public launch of Carte Noire’s Instinct; a new wholebean instant coffee.

Hill and Knowlton Strategies, a specialist in brand communications, and Teatime Productions had devised a multi-sensory coffee tasting experience at One Marylebone, which brought together colour, texture, aroma, sound and perfect serve to create the perfect coffee moment. For this, we created twelve tasting pods incorporating the clients branding in our silky drapes, upholstery fabric, furniture and atmospheric lighting. Into which, light and sound integrated with the tasting to create a rich, sensual experience. The event was fully branded with framed ad prints, vinyl lettering and ornately framed canvases whilst drinks were served from our elegant mirror bar.

Press Launch for Carte Noire
Press launch for Carte Noire

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